What I do
Although I spend a lot of time writing stories under my own name (check out my by-lines here), I also consult on all things content – helping bring brands to life with words.
I have over a decade’s experience building strategic content at FINE+RARE and Berry Bros. & Rudd. Now on the final stage of the Master of Wine qualification, I offer serious expertise. A specialist wine writer published in Decanter, Club Oenologique, The Spectator and more, I combine a love of language with industry knowledge and an unerring eye for detail to deliver content that works for brands and businesses.
Reach out to see how I can help you stand out – using content to entice and engage your target audience.
How I can help you
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An experienced journalist published in The Spectator, Decanter, Club Oenologique and more, I can help you share the stories that define your brand.
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The right words will differentiate you from competitors. I can help you ensure your brand’s character runs through every interaction with a client, creating a consistent and distinctive experience.
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Is there anything worse than a website that isn’t clear? That doesn’t work? With eagle-eyed attention to detail and UI experience, I can help ensure that web journeys are seamless. More than that, I can ensure that every piece of functional copy works harder – lending character to your site.
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Whether you’re looking for service guides, the ideal resource for trade clients (tech sheets and more), region, grape or producer profiles, I can deliver engaging, expert content for both trade and consumer audiences.
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Not sure where to start? Unsure if what you’re doing is right? Let me help: I’ll use my experience and a fresh eye to help you move forward, planning the content that will fit with your brand strategy.
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I’ve worked in the wine trade for over a decade, both in-house for prestigious brands and as a freelance journalist, offering real industry knowledge. I’ve also taken almost every wine exam available and am now on Stage 3 of the Master of Wine program (the Research Paper), having passed both tasting and theory exams. Check out my LinkedIn profile for the nitty gritty.
I work with brands and businesses to:
Words matter.
I believe that not just what you say, but how you say it can have a real impact.
From making sure there are no misplaced apostrophes to helping craft a compelling story or the perfect web journey, the right words can transform a brand.
And when it comes to wine, there is just so much to be said. While we can’t physically take every wine-lover into the vineyard or cellar, we can translate that experience and excitement through the words we use.
Drop me a line to find out more
To discuss a project, please get in touch